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SEO agency in Dublin for Google rankings and AI search.

Your customers don’t just Google any more. They ask ChatGPT, Claude and Google’s AI answers. We make sure your business shows up in both, the traditional search results and the AI answers that increasingly replace them.

See how you'd rank. Get in touch.

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Wasper Office Dublin Marketing Media 25 1

Ranking on Google is no longer enough.

Search has changed. AI answers now sit at the top of Google and inside tools like ChatGPT and Gemini, answering questions before anyone clicks a single link. For many searches, the user never reaches a website at all.

Here’s the catch: ranking number one on Google no longer means you’ll be mentioned in the AI answer. Research shows fewer than 9% of Google’s top-ranked pages are ever cited in AI answers. So a business can be winning at old-style SEO and still be invisible where decisions are increasingly being made. Most Dublin agencies aren’t talking about this yet.

<9%

of Google’s top-ranked pages are ever cited in AI answers. Winning at old-style SEO no longer guarantees you’re seen where buyers now decide.

We help businesses in Dublin rank in Google search and appear in AI-generated answers. That’s what SEO looks like today.

Search visibility for Irish businesses, end to end.

  • Traditional SEO
  • Technical SEO, making sure search engines can find, read and trust your site.

  • On-page optimisation and content built around what your customers actually search for.

  • Authority building, so your site earns the trust signals that rank.

  • Local SEO, so you show up for the searches that matter, in Dublin and across Ireland.
  • AI search (GEO)
  • Structuring your content so AI tools like ChatGPT, Gemini and Google's AI answers can cite it.

  • Building the authority and clarity signals AI systems look for when choosing a source.

  • Making sure AI crawlers can access and understand your site.

  • Monitoring how your brand appears in AI answers, and improving it over time.

A clear path to being found.

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01

We start with where you stand.

A full audit of how your Irish business currently performs in both traditional search and AI answers, and where the real opportunities are.

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02

We build the plan.

A clear roadmap in plain English: what we’ll fix first, what content and signals we’ll build, and what results to expect, and when.

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03

Then we execute and report.

We do the work and show you the movement in plain-English reporting, rankings, visibility, and the traffic and enquiries that actually matter.

+212%

organic traffic in 9 months

An established Dublin client went from page two to the top three for their core search terms, more than tripling organic traffic and enquiries in nine months.

Want to know how your business ranks?

Get in touch and we’ll show you how you currently perform in both Google and AI search, and where the biggest opportunities are for your business in Dublin and across Ireland. No pressure either way.

Get in touch.

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What happens when we take on your SEO & AI Search.

Hide the full process

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Step 1

Access and audit

  • first 1–2 weeks

We review your market, competitors, and the real search behaviour behind your customers.

  • We request access to:
  • Website or CMS

  • Google Search Console

  • Google Analytics

  • Google Business Profile
  • We complete a full audit covering:
  • Technical health

  • Current rankings

  • Content gaps

  • Backlinks and authority signals

  • How your brand appears in AI search systems

Step 2

Roadmap

  • week 2–3
  • We turn findings into a clear plan:
  • Priority fixes

  • Content opportunities

  • Authority building actions

  • AI search visibility improvements
  • We agree:
  • What success looks like

  • How we measure it (rankings, AI mentions, traffic, enquiries)

Step 3

Foundations and fixes

  • weeks 2–6+
  • We fix what blocks growth:
  • Technical SEO issues

  • Key on-page optimisation

  • Structure improvements for search and AI systems


Some improvements happen early. Others continue as we expand the site.

Step 4

Growth phase

  • ongoing
  • We build visibility through:
  • Content based on real search demand

  • Answers to customer questions

  • Authority building through external signals and mentions

  • Internal linking improvements


We adjust based on performance data and search changes.

Step 5

Reporting

  • monthly
  • You get a clear monthly update:
  • Rankings progress

  • AI search visibility

  • Traffic and enquiries

  • What we're focusing on next

  • You get our thinking, not just numbers.
  • What we need from you
  • Access to tools listed above

  • Fast feedback when needed

  • Approval on strategy direction

  • We handle execution and tracking.
  • Honest expectation
  • SEO and AI visibility build in layers:

  • Early technical gains come first

  • Visibility grows gradually

  • Strongest results come from consistent work over time