What about it?
“#”, a symbol so small yet so yielding and beneficial. In itself this symbol may not be very powerful, but it is definitely a means for transfer of power to the most deserving and/or the most unlikely.
All this began with social media expert Chris Messina’s legendary, market-altering tweet in 2007, introducing the hashtag to social media. Since then, digital marketing and advertising has evidently never been the same.
The progress in marketing and advertising that has taken place over the past few years has caused the online media tableau to develop at a groundbreaking, fast pace with hashtags at the center of this advancement.The online world now worships anything labelled “trending now”, and that status is passed around and snatched away all under the dominion of the hashtag.
What makes it a big deal?
Without a doubt, hashtags are a useful asset for all kinds of brands promoting via web-based media. For getting extraordinary outcomes, a carefully constructed hashtag that takes into consideration the content or trend’s relevance and ease of remembrance is chosen and utilized. This is definitely not as hard as it sounds.
To simplify it down to it’s basics, a hashtag is a Number Sign that is followed by a phrase or word without any spaces or characters. Numericals are typically not used within hashtags, but can be utilized for more increased relevance as well.
The sole role of these extraordinary unprecedented pound-and-phrase combinations is to make an individual’s or brand’s social media posting accessible to viewers that go way beyond their mere followers’ list.
Not only does this help increase accessibility to their particular post that comes under the relevant topic that the viewer was interested in before discovering it, it also inevitably makes the individual or the brand itself noticed and discoverable by many others that may have been oblivious to them before.
The usage of a good, relevant hashtag enables content to outreach it’s regular viewer capacity that it would have been limited to otherwise.
Useful for digital marketing
How does all this chalk up to being beneficial from a digital marketing viewpoint? In simple terms, this tool drives user engagement in a right and specific direction.
It productively increases viewer and, eventually, customer engagement directly with the brands, and not only does it make the brand’s product accessible to interested individuals, but further markets the product or content.
This happens when other consumers follow in line by using the same hashtag to bring to light their experiences or thoughts on the content and/or product. Such engagement creates a hype around the content, pushing it forward consistently to newer viewers.
Is it more important than creating good content?
Content that brands and individuals create may be top-notch. It may be unmatched and incomparable to other competitors. But all of this goes in vain if the audience cannot or does not view it and engage with it.
“Content is King”, as per Bill gates, the Co-founder of Microsoft, but we see an add-on by his unambiguous competitor, who further emphasizes on the undeniable importance of delivering the content to its target audience and prospective viewers as efficiently as possible;
“Master the topic, the message, and the delivery.”— Steve Jobs, Co-Founder, Apple.
In accordance to Jobs’s beliefs, even the most extraordinary content can be rendered mundane if the delivery to the audience is not efficient. This is where hashtags step in to help individuals and brands when it comes to social media marketing.
How else are hashtags important
Aside pushing content onto newer viewers, hashtags help organize and sort all variations of content under several specific niches and topics.
The categorization makes all this content posted and viewed by its users easily available for others. Not only can these platform users occasionally view content under these hashtag labels, but can hit follow on the hashtags themselves to receive new posts and content within that specific hashtag alcove.
All this talk about content reach and accessibility has one major underlying positive outcome within it too that inevitably comes with more and more users engaging with the content and the brand. It enhances the brand’s image far more than what regular orthodox marketing could have ever achieved.
Brand image improvement would majorly come from how the brand or individual chooses to engage with the viewers, whether if they take their now-easily-accessible feedback and hone their image and content to match viewer expectations. This creates a definite yet expanding audience that transitions from merely having an interest in the topic to having a specific interest in the brand.
By digging a little more deeper into the tiers of essentiality that hashtags hold in social media marketing, we might want to come across tips on how to make this potent tool perform to its full effective capacity.
If you are looking to create a good hashtag, it must be precise and easy to remember and pronounce by users. If a hashtag that is long and hard to spell or articulate and remember is used, it will very likely not bring about a decent outcome. People are more likely to look up shorter and more precise hashtags than longer ones.
Even if a hashtag is too commonly used, basic and banal, there is a higher probability of viewers being driven towards other content. Meanwhile, your specific content is washed far out from being discoverable and noticed in a flooding pool of numerous posts. Hence, a mid-path between both when it comes to curating the perfect hashtag must be adopted.
Even though a commonly and excessively used hashtag must be avoided, one must still struggle to stay relevant by being a part of the “now trending” clique. That can be done by knowing and researching on trends and what relevant hashtags people are beginning to use more over time. Keeping a consistent look-out for such relevant terms and hashtags must be routinely maintained in order to ensure maximum engagement.
Furthermore even when using said relevant and trending hashtags, it is important to stay concise and unique with not only the content at a glance, but also with the hashtag itself. What makes an individual’s and brand’s marketing better is when they stand out as unique originals that turn the hashtag into a prominent feature. It would definitely attract far more attention than if the content were to blend amidst the masses, only to eventually disappear.
Wrapping it all up, it is imperative to try and stay ahead of the masses when it comes to a game as competitive and rapidly changing as Social Media Marketing. Nonetheless, it is not a very hard goal to achieve as long as one takes advantage of the undeniable power and influence of hashtags.