The story of misspellings
Targeting misspelled keywords used to be a big deal and common practice within SEO. However, with advancements in typing tools and auto correctors, we face a lesser volume of a problem when it comes to targeting misspelled keywords for search engine optimisation.
Hence it can be said, search engine optimisation has evolved a great deal.
Ever since search engines have gotten better at what words mean, meta keywords have been more of a no-go situation for reputable search engines.
Instead of leaving it up to SEO experts to use wrongly to increase their search volume, these evolved searched engines, especially the ones with the likes of Google can now obviously recognise the meanings of words and phrases, and sort them into topics, niches, genres and categories.
These search engines have also come to a point where they can recognise spelling errors within keywords and key phrases.
In the current know
Nowadays, Google and Microsoft Bing are savvy enough to perceive the incorrect spelling, convert it to the correct word, and afterward show you results for that word, while at the same time they bunch together common misspellings based on frequency of usage.
Sometimes the more frequently searched keywords already have a large volume under them, definitely not as close to the volume of the original keyword, but still having a considerable number of searches that are acknowledged.
Typically over the past few years, this led to site owners and SEO experts purposefully including the larger volume holding misspellings of keywords on their sites along with the actual keywords.
It can be said that it did benefit them for a while, until google decided to take action against it.
The impact of misspellings on SEO now
More popular and reputable search engines today, namely Google and Microsoft Bing truly reward websites of a higher and more specific quality mechanism.
Now, there is word going around in the SEO world that misspellings of keywords are harmful to websites, blogs and other forms of online content.
How is it harming sites when it was quite beneficial to a certain degree before?
In modern day, again with auto correct and such convenient tools, users seldom move onto searches with incorrect spellings of their keywords.
Meaning now, keywords yield a much smaller volume than before.
In addition to that, Search engines now see misspellings as low-quality content signals. For them any keyword not making grammatical or historical spelling sense will directly equate to inferior and menial content that can not land anywhere at top within these search engines.
Employing misspellings now is harming your site and content.
Google’s John Mueller has stated:
“Not really….it is more a matter of how it is received from a user point of view. If you are a banking web site and you have terrible English on it, then I assume users will lose trust in your website.”
Duane Forrester of Bing in lieu of this topic has stated:
“If you struggle to get past typos, why would an engine show a page of content with errors higher in the rankings when other pages of error-free content exist to serve the searcher? Like it or not, we’re judged by the quality of the results we show. So we are constantly watching the quality of the content we see.”
A bad user and viewer experience will obviously reduce traffic to your site, which will inevitably affect your ranking.
Users will turn away from your website and content if they experience nothing but grammatical errors and spelling mistakes and typos.
Believe it or not, even the most obvious typos have a knack for frustrating anyone reading them to quite a level. It is wise not to agitate your viewers that you eventually will not even be able to keep just to initially direct in a large volume for a very temporary period.
What if there is a way around?
If you actually are looking to optimize your site and rank for misspelled words and terms regardless of the drama around it, and do it expertly while still not having to ruin your image as a content creator, blog writer or hurt the reputation of your website for having grammatical errors and spelling mistakes, or without having to go and redo or edit your content and spending day's worth of time on a regular schedule, there actually is a way.
It’s definitely not the high-road, but it is still a road.
It's called PPC (pay per click)
How does Pay Per Click (PPC) help?
PPC (pay per click) services such as Google Ads and Microsoft Ads/ Bing Ads allow for you to pay for your content and websites to show up for the keyword that you want- be it misspellings or new terminologies, even romanized words from other languages- you name it!
Often, the misspellings you incorporate within your content are recognised by search engines and so they show relevant advertisements for similar words if not the exact correct spelling of the keyword itself.
This basically also saves up a lot of time for the content creator or website content manager and writers for playing guessing games in all possible ways that users can misspell certain keywords, terms and phrases.
So employing misspellings within your content again may not be a preferable choice for you to take from a search engine and user point of view, but for you as the content owner, it may or may not be beneficial depending entirely on the keywords you expertly choose to misspell.
But however, if you do, The trick is to do a ton of research and know in depth what your options are for the possible misspellings.