Where the Covid’19 crisis has forced masses to get restricted to staying at homes, various businesses and companies find themselves searching for creative and fruitful ways to better engage their clients. Most organisations these days are facing a catastrophe on the face of which they are forced to readapt their businesses, and reinvent themselves in a way that helps them connect to their audience, ensuring the necessary precautions enforced by the global Covid’19 pandemic.
What steps are some of the leading organisations taking to keep their online audience engaged during the crisis and what can we learn from it? Let’s take a look!
Connecting with audience’s state of mind:
A simple understanding of the fact that the tactics used to connect with your online clientele during the pre-corona days will not prove much fruitful nowadays needs to be acquired. The challenges of your audience have changed; they might be working from home, tending to their kids more often, looking for entertainment to pass the lockdown days and so on.
Now is the time to present your service or product in a manner that this particular audience will find compelling. A very good example is Nestlé’s marketing of the presence of vitamin C in their juices that helps boost immunity.
Digital Solutions to connect better with online audience:
The physical presence of your brand or organisation might not be apparent, but you can still connect with your audience by deliberately creating a virtual or digital presence.
A timely video message by the CEO of McDonalds, on the subject of maintaining hygiene standards implored by the Covid’19 crisis not only connected the company with the audience, but also helped dispel the various rumours which would have otherwise caused panic.
So, were you planning to launch that new product out in the market, during a launch event? Guess what, you can still do that! With a multitude of digital solutions available to live stream anything, you can quite literally cover an entire event using social media platforms such as Facebook live, Instagram or YouTube.
Apart from the video connections, using social media platforms along with an updated website can make the necessary difference. Remember, you need to keep in touch with your audience, whether it involves advertising your business or creating social awareness in these disturbing times.
Automate Your Marketing:
Growing digital marketing trends have already led to the automation of most businesses, which tend to send automatic instantaneous answers to most commonly asked queries regarding their business. Now, more than ever, your business needs to adopt this automation trend and connect with the audience by answering your current business trends through instant replies.
Express solidarity and promote unity:
This is probably one of the best ways through which your business can express your acknowledgement of the situation and establish a sense of solidarity with all.
A rather good example is Nike’s campaign which is promoting the audience to play inside their homes, with a caption that reads, “Now more than ever, we are one team”.
Breaking out of this horrific situation is only a matter of time. Till then our businesses need to utilise this opportunity to readapt themselves according to changing global trends.