While being a business owner and /or a marketer it is imperative for you to choose the best marketing type to bring in the most views, leads and conversions
Return on Investment (ROI) is a goal that is essential for all businesses to function. And the right marketing type, be it Inbound or Outbound can help the brand achieve that with an effective amount of time, resource and money invested.
The decision of what works best for the business is up-to no one but the marketer and business owner himself or herself.
At some point in time before the entire globe switched mostly from physical business to online businesses, companies could easily have utilised both strategies, maybe even have them overlap sometimes.
But with the business and marketing landscape that emerged in 2020, and is here to stay with us for quite some time, the differences between these two strategies is distinct and different.
But before jumping into the nitty gritty of Inbound and Outbound marketing, let’s takes closer look at what each really is.
What is Outbound Marketing
What entails outbound marketing is simple.
Outbound marketing is often also called traditional marketing. It attempts to send out a message and content that aims for maximum visibility by their audience, prospective clients and customers.
Marketers often describe it as a one-way direction in a marketing scheme.
A single message from the brand is hurtled at the internet for it to reach a huge group of audience, the bigger the better.
The layout is that once a viewer is attracted to the message, they will unquestionably turn into customers and make purchases from the business.
This hurtling of a message is what gave Outbound marketing a reference name as push marketing of interruption by several practitioners.
Technically speaking, the outbound tactical method or marketing leads to a much larger number of non-targeted viewers to buy and or view the message.
What is Inbound Marketing
This method and strategy of marketing is different from the traditional or orthodox tactics also known as outbound marketing strategy.
The Inbound approach aims more at imparting knowledge on the brand, product and/ or service, and educating prospective customers with relevant content marketing and messaging.
This method transforms older, much more orthodox promotional strategies that cut in on the viewer with the goal of achieving their undivided attention.
To say all this in a gist, Inbound marketing tactics aim to grab and keep the attention of your target audience a lot more naturally and hence, persuasively.
Instead of providing them with content and messaging that is forced upon them the way you do in outbound marketing, sometimes proving ineffective because of this very reason, Inbound marketing tactics allow for you as a marketing team or business owner to engage and communicate more effectively and efficiently with the targeted audience
Why only just specifically targeted audience instead of the zillions of people who are non-targeted audience, who might be interested in your product?
Because your target audience are the only ones who assuredly will be more who are more likely to be interested in your brand, it’s products or services and hence. its messages.
By giving the audience the respect and value they deserve while helping them to figure out the solutions to their problems, you will definitely attract them to become your clients.
Inbound marketing strategies include social media marketing, email marketing, blogging, incorporating SEO within content and content marketing.
The difference between inbound marketing and outbound marketing and which to choose
As you may already tell, the first difference that we see here is being specific versus being generic.
Outbound marketing tactics through mediums like Television commercials, billboard ads, and print ads in newspapers or magazines are considered to be more generic towards the viewer type. It does not specifically aim only towards your target audience, or prospective clients, rather anyone who comes across these prints of the brand’s message.
This is what makes brands that target a very large target audience for their products or services that are widely required, or are counted as essentials.
Such a food items, mobile and technical services or unstitched fabric
Using outbound marketing methods for brands with a much more specific and smaller target audience would not necessarily be ineffective, but it would equate to busting the bank and resources without a remarkable increase in conversions or leads.
The reason being that these specific audience targeting brands can do a lot better while using inbound marketing techniques.
That way they engage and entertain serious and interested customers only and see their sales go up much faster
It is crucial to carefully analyse and identify the kind of promotional marketing strategies which work the most effectively and best for your brand and business. To determine and finally conclude which one is best you should take a closer analytical look at your sales and conversions goals and your audience.