Social Media, a handy essential used by most individuals for their personal engagement, and by organisations for their brand work awareness and promotion.
Search Engine Optimization, a means to push forward your content above all competitors are both two major focal points for digital marketers all over the world now.
It is only obvious that these two devices are linked together in several functions and ways around the internet, but their aim and cause is pretty much the same too; both of them aim towards helping you connect with your viewers and potential customers, helping you engage with them and facilitate them as efficiently as possible.
These two industries have matured side-by-side over the years, their compatibility with each other is quite unmatched.
Which is why when it comes to online marketing for brands, or for maintaining a presence online with blog posts and more forms of content for amassing an audience, professionals should not choose between the two.
Rather they should actively employ the two hand-in-hand.
2020 presents an array of many new and exciting forms to drive viewers to your content using the two; how to master your content while you reach a wider audience.
Use keyword research to create effective social media content
It is a user-driven tool that performs just the same on any platform where the audience and viewers can input their area of interest and “search” for content.
This means they are generated and put into function based on actual user behaviour.
For organic search that would be what words, terms and phrases people are punching into the google search bar.
While users struggle to come up with the right phrase or terms to put in, SEO experts and marketers put in considerable work to figure out what the most searched and used phrases, terms and words are.
Of Course they use Keyword Research tools like Ubersuggest for it, but incorporating all these keywords into their content, be it on-site, in blogs or within social media content is also a part of their work.
Learn to use keywords within Social Media context. You may incorporate it in content, in captions, in tags, in hashtags, in descriptions, in page bios, etc.
Maximizing the use of keywords will help google pull up your content further up the SERP, or push your content to viewers on the Social Media Platforms.
Your Content Needs To Be Segmented, Searchable, Snackable And Shareable
Using Social Media with a search engine optimised mindset calls for your content to be four things of all the things that it can be;
Making Your Content Segmented
Every single piece of content that you produce and publish on social media must directly be related to and must address what the audience segment you are targeting wants to see from you.
If you are not giving them what they want to see, read or hear, they probably will not care much for your content.
And if they don't care for your content, your content production goes into vain.
Learning about your targeted audience segment is very vital. You may want to be targeting multiple audience segments, or focus more on one segment; that is entirely your call and your decision. But whatever you do, do knowingly with full capacity knowledge of who you are presenting to and catering for.
There are certain tools that will help you figure out your audience segment.
Making Your Content Searchable
To make sure your content pops up at the right time and right place for the right viewer, you must make your content searchable, or search friendly.
The obvious way to achieve that is keywords, as we discussed before.
But other questions that you may ask yourself are; what are people asking voice search tools like Siri, Cortana and Google Voice?
What locations are people actively searching up?
Asking such questions and including related data to this may lead you on to something including exponential traffic growth that you may have never imagined before.
Making Your Content Snackable
And by that we don't mean “juicy, sweet, or savoury”, but we definitely mean “bite-sized, interesting, easy to consume and addicting”
Snackable content entails definite and well organized, scannable, but yet material and information-packed, labelled content. It is required of this content to also be packed with the appropriate keywords.
Making your content Shareable
If you are not attracting enough viewers to your content, or if they view your content and simply pass by it as if they never really saw it in the first place, let alone skip on sharing it because they didn’t find it sufficient or helpful enough, chances are you're doing the whole SEO and Social media merging thing wrong.
The content that gets shared the most is the kind that resonated with the audience the most.
Study your audience. Put yourself in their use, use analytics tools and etc to find out what they want from you.
And how they wanted it presented from you
And then, follow suit. That is how you up your game.
Understanding the Rough facts Around the a
Algorithms of the Social Platforms
This point helps you understand how and what precisely about your content enables the algorithms to push forward your content, not just up to the top of your already-amassed followers’ and audience’s feed or timelines, but also to new and unaware viewers who might have never discovered you otherwise.
It may be a confusing and exhausting task to keep on the lookout for every tiny little algorithm change, and to be honest, it's not even necessary.
Knowing the major chunks of important facts about them and updating yourself on the topic of relevant algorithms every few months, or every time you hear that there is a major and groundbreaking or shaking update will suffice you and your content.
A little research never hurt anyone.
In conclusion to all these tips and tricks, SEO and social media should never be treated as two separate and disconnected entities. You incorporatze one into the other; you yield massively beneficial results.
So start today!