Social Media is a platform that allows you to build your image and be direct with your target audience through comments, likes, shares, and messages. The reason why it works so much better than traditional marketing is that you get useful insights and quick feedback. While it may seem easier to use, the evolving tools and new methods of marketing have to be adopted very fast to keep up with your audience.
In Dublin, which is a headquarter of great businesses, there is a huge number of small businesses that are not aware of social media marketing or even don’t know how to use social media to their advantage. Their content quality is either low or the posts are inconsistent which doesn't leave a mark on the minds of the audience.
If you are a novice in this hyper-evolving digital world, here are some tips to help you get started on your
Find the Ideal Platform for Your Product
You have to select the platform where your niche thrives. Some businesses get successfully marketed on Instagram. Others work best on LinkedIn or Facebook.
Make in-depth research based on the statistics; user age groups, preferences and on-going trends. Your advertisement campaign is usually dependant on your audience and how your product/service can create value in their life. By understanding and analysing such factors, you will come up with an effective marketing campaign that can be put on a relevant platform.
Make Your Goals Clear
Go for a Smart Goal Frame in which each goal has a fulfilment criteria that measures your success on Return on Investment (ROI). According to Hootsuite, each of your goals should be Measurable, Specific, Attainable, Relevant and Time-bound.
If you advertise vaguely and uncertainly without keeping any quantitative strategy, it wouldn’t just make your campaign less effectively but would not provide any meaningful suggestions to improve your mistakes.
Your immediate and long term marketing aims should be clearly put out as to know what you want to achieve by marketing on social media.
Identify Your Resources
Most businesses don’t understand this important aspect of digital marketing. You have a marketing plan. You know what content you need but do you have the right people to do it?
Are you going to respond to customer queries, comments and take care of the written content yourself? Do you need photographers or videographers or SEO specialists to make the content and market it?
Make sure you know the right people who can guide you in creation and execution of the content without wasting time or money. You may need to do some hiring. Managing social media on your own is do-able but for some time only.
Merge the online and offline marketing
It should go in one direction hand in hand. Cross-Promote through different means in various segments. Don’t abandon the traditional marketing and white papers if it has worked for you in the past.
The campaign can be similar in overall feel, colour and message. Using the similar written content, posts, promotional events, customer feedback to create pamphlets and social media posts is a cost-saving measure.
Make Content that People Love
Don’t make content for yourself. Focus on your audience and adjust content according to shift of trends and preferences.
A great example may be the on-going Covid-19 crises. At this moment, if you have a restaurant business, your marketing content can be based on reintroducing yourself as a hygienic, empathetic and helpful business. This will help to restore the customer trust and they will order food from you much frequently.
When you are making content, you are giving out a message. Make sure your message runs parallel to social and political changes. It should resonate with the feeling of the audience.