Getting More Audience with Instagram Stories




Analytics is a total steal of a tool that Instagram has provided us with. It’s the fastest way to get an overview of how your activity has been when it comes to impacting your audience, whether they are already a follower or are prospective followers.


A better way though would be to get a brief guide on how to know if you’re impacting people right.


Instagram Stories may be one of the fastest and least effort-put in ways to gain viewers and add on to your audience accumulation. That said, it wouldn’t be quite fair or justified if you don't put in any effort for Stories at all. As ineffective as the 24-hr round ticking circle around your display picture seems, it can be more compelling and attractive for a viewer than what you might think.


More people out there are using Stories for public and private broadcasting than what you might think. If active Instagram users are around 500 Million in number and above, the active Story-users rank to about half of that.


So statistically, yes it’s only half of Instagram. But numerically, Instagram is the world’s fifth most used Social App, banking a huge population on it’s own. There are around 4 million brands that are advertisers on Stories, and about 250 million users posting over 1 billion stories in a day.


Regardless of if you are a new emerging brand that is seeking marketing benefit from your Business Account on Instagram.


Or an influencer trying to find the right brands to work with while keeping your audience’s trust and being grateful for their support.


Or just a wild, young free soul trying to capture the best and worst of life, and everything in between through words, photography, aesthetics or memes, Instagram Stories are for you.


The probability of people viewing your Piece-of-Art stories that you will get out of this article will be unimaginably high and nerve wracking for you.

So take a break, grab a snack and your mobile instagram account, and indulge in what we’d like to call an aesthetically pleasing mess.


What to do first?


Well first, as a beginner at Instagram Storying, let's start off with the basics. Instagram Stories developed after the classic Snapchat Stories model, posting temporary content that disappears within exactly 24 hours of being posted.


The content does not show up to the main feed itself, but instead floats atop the newsfeed among other stories posted by other accounts the user follows. This adds up to a positive feature, because on a viewers’ end, consistent and frequent posting from influencers and brands and other impersonal, public accounts that they follow can become overwhelming.


This consequently causes them to jump over a lot of the content.


Having a separate bar for Stories allows the users to switch or just feel as if there is a separate, less overwhelming and more interesting and personal world of content for them.


There are two kinds of stories that can be posted;


  1. Public Stories

  2. Close Friends.


While Snapchat has an option of creating several kinds of viewer customised stories, Instagram only has two.


Even though Public Stories can be customised in a similar way, the Close Friends option was introduced to conveniently save time by already having a format cut out for people that can consistently be ruled out of certain content posted in Close Friends, meanwhile still being able to view the content on the Public Stories.


To be able to open stories to post;


In your mobile app, go to the top left corner and tap the camera icon

Or

Go to your newsfeed in the mobile app and simply, swipe left.

  1. Once the Camera opens up, notice there is a White circle at the bottom screen. Use that to

  2. Capture a picture by tapping it once

  3. Create a video by long press

  4. Or you may simply swipe up to open your pre-existing gallery saved to your device and use content from there.

Once the content has been captured and brought onto your screen, a format displayed on the content allows you to accessorise using Type, Music, Boomerang,Live, Superzoom, Reels, Focus, or Hands-free videos.


Check Instagram Story views

To be able to see who viewed your content, or how many it got across to, which would technically matter more than who, you might want to check the Views;


  1. Click on your display photo at the top left of your newsfeed page.

  2. The Story already displays the number of views at the bottom right.

  3. Swipe up on the story content to pull up the Views drawer that will show you a list of the accounts that viewed your content.

  4. For Business or Creator Accounts, you can additionally view insights related to each posted story separately by tapping on the graph icon.

After an update, Story views are now only available for 48 hrs on total, and Insights only for 14 days.


Using Stickers in your Stories.


The Stickers are exactly what they sound like, and so much more.


  1. Not only does it tone down overwhelming content, it defines a niche for the aesthetic of your brand, even if there isn't one at all. You can do this using emojis, gifs, artsy stickers, music and time

  2. It adds onto viewer outreach with the hashtag and location Stickers.

  3. It induces and encourages engagement directly with you users using questions, polls, countdowns, mention, slider and quiz.


Stickers are sometimes not permanent, but there is always a whole load of new ones that you should probably explore and use, which really does not take as much time as anticipated. An example of a recently introduced sticker that is anticipated to be taken down once lockdown and global crises are averted is the small businesses sticker, which basically makes it easier for customers to contact and support them directly.


You can add a sticker to your story content by simply tapping on the sticker in the sticker tray. You can adjust the size and position of the sticker by pinching in, zooming out or sliding it around till you are satisfied.


Making use of Instagram Story Highlights.


Saying Stories disappear after 24 hours is only half true.


They do, unless you want to keep them.


Stories that are gone from the top of the main home page and newsfeed can be kept for as long as you like by adding each separate story post to a bubble-encapsulated series that appears like the story circles on your main feed, except on your main profile right above your posts. Several highlights may be created, each highlight having a capacity of a 100 pictures or videos.


Here’s how to create highlights and add on to them;

  1. Open the current Story or an expired story from Archives that you’d like to highlight

  2. To go to Archives, Tap or your display picture in the bottom right to go to your profile page.

  3. Tap the three bars at the top right

  4. Tap the Archive option

  5. Tap Posts/Stories Archive at the top

  6. then select Stories Archive.

  7. In the right corner at the bottom, tap the highlight icon.

  8. Choose or Create the highlight to which you’d like to add the Story.


Getting Your Story on the Explore Page

It is common knowledge that the content on the explore page ends up there because of the endless select-and-promote job of the Instagram Algorithm. According to Instagram, the key factor that lands content of any kind on the Explore page is user interest and engagement.


To capture viewer interest, the best content viable of thriving in such a short-attention spanned environment is lots of fast, occurring videos, pictures or Boomerangs with high quality visuals and little or nothing to read.


Shamelessly brand yourself and stand out with these kinds of posts, and make them frequent so as to appear on the explore page as much as possible. Showcasing a statement chunk of content that isn’t too overwhelming, without giving away too much information in just that snippet of a Story is one way to peak a viewer’s interest enough to break them away from the explore page to view your page and your content specifically.



And lastly, make sure to post on Instagram Stories often, so as to stay updated, keep your viewers in touch and updated in turn and to keep the algorithm humming to your favour.