Who says content creation is a new thing?
It only evolved with better mediums of expression. As a business owner or someone simply looking to put out their unique talents, you might be wondering what kind of content you should work on. This blog simplifies the process and makes it simple, helping you to understand the history and evolution of content creation.
Content creation existed, way before the internet and it was self-expression
Seeing it from this perspective helps you to figure out the real and true self of what you want to publish. Getting into the rut of what’s viral at any given time can be helpful, but think about it this way. Before social media came, people expressed themselves through books, photography, and poems.
In those days, Oscar wild, Shakespeare, and Emily Dickinson were the talk of the community because their content resonated with the ongoing feelings of the population and changes in society. It’s no puzzle to figure out successful content then and now has one common trait: It connects with the common sentiment.
With changing times, the mediums of expression advanced. By 1990s, the gap in communication was reducing, and search engines like Ask Jeeves and yahoo made content accessible across the stateliness. Families and friends were connected by simple devices and dial-ups, although they were miles apart.
Blogging became the new normal
By the end of the 1990s, blogging become a newfound obsession since everyone had something to say. The first person to have first posted a blog was Justin Hall, who as he put it, was documenting his daily life in an online diary. He called it ‘Justin’s links from the underground’
From there on blogging took the form of daily news, social commentary and other forms of formal/informal online journalism. With the progression of online journalism and documentation of daily lives, blogging has become a successful tool for personal branding and business marketing. It added up to a business’s value when it shared industry trends, write-ups on their expertise and behind-the-scenes internal operations.
With growing traffic on google, a significant tool in the world of content took birth, and we call it Search Engine Optimization (SEO). This tool became the holy grail for content creators to make their content reach millions of online users, just by adding the terms users were putting in search engines.
From the web to social media: micro-blogging incoming
The entire blogging gave way to the micro-blogging that we see today on social media. Although social media was introduced in 1997 through Six Degrees, the platform was made popular by First Friend---Tom from myspace. It was the first social media platform where people could express themselves through music, personal inspiration and thoughts.
Following the same concept, Twitter, Facebook and Instagram became sources of leverage for businesses previously struggling to market themselves. Now, almost 73% of companies credit social media for their marketing success, and almost 54% of the consumers use it to look up new products.
The growth of businesses over social media had certainly affected the traditional marketing setup. Previously, a brand had to allocate a huge amount of finances to a popular Hollywood face and it also required retaining the ambassadorship for a long time.
Traditional marketing relied on expensive TV ads for prime-time, billboards and whatnot. Now it’s all about paying your average influencer and self-proclaimed artists, with hefty followership, that only reviews the product and you have a storm of buyers taking down your website.
Converting with ads is also a lot more successful since a business can directly hit the psychological triggers and create more personalized messaging.
Social Media as a tool for awareness
And of course, social media isn’t just all about selling a product but a medium to make an impact. The best example we have seen in the last few years was the Covid-related educational videos that helped to curb and control masses, previously unseen in case of a pandemic.
It felt like a global village in its most practical form, with viral content and hashtags spreading awareness on issues related to social justice such as the Black Lives Matter and Me too movements.
Experts are indicating that video content will be the most viewed and produced content in the next era. Even said by Instagram’s head, Adam Mosseri that with the evolution of content the app is evolving too and will be driven more by algorithms and videos.
It is hard to deny the impact covid-19 had on content creation as people had nowhere to go, they sought connectivity with video and viral TikTok content. The future seems full of reels, live streams and stories as Instagram and Facebook are quickly evolving to adapt to this new transition in the course of human needs.
In any case, the best thing about content is that it is constantly adjusting to human needs and behaviours. Psychological, cultural and social changes are the indicators and if a business or content creator wants to keep their game up, they should keep observing and reading about the latest trends and statistics.