Among all these restaurants marketing on social media, what makes you stand out is your social media planning. .
Digitalizing your Food Business and switching to Social Media for effective marketing methods is something most food businesses have done over the past year.
But what, amongst this sea of new content and social media advertising can make your brand stand out while competing for the same audience?
As a restaurant here on social media, you will have only one chunk of determining and planning to do before you officially dive into the execution of all your strategies.
That part is the social media calendar.
The concept is not quite new.
In fact, Social Media Calendars go way back, all up to simple journaling. Except now this type of calendar will help you map out your content and posting schedule accurately till a certain period of time in the far future
What is a Social Media Calendar?
A social media calendar is a digital journal and schedule that stretched out into whatever time frame of the future you choose; a week, a fortnight, a month, several months, or a year.
It basically is a detailed and superficial calendaring of your planning for the said period of time in terms of what content you plan on posting, what events you plan on having, managing social pages, and what else you in the general plan on doing with your social media pages to keep your social media marketing strategy up to date, fresh and effective.
Social media Calendars come in various forms. They are either spreadsheet-like templates, digital bullet journals OR spreadsheet-like templates.
Regardless, the purpose of social media calendars stays the same;
To foresee trends
Plan top-quality content efficiently before time.
Decluttering and optimizing everyone’s schedule on the social media marketing team.
To be able to create even more content does a new un-predicted trend, event or occasion occur.
Ensures that all the different promotions go out at the right times when they will receive the most attention
The brand itself looks bustling and big to retailers, partners, potential customers.
Helps to implement a cohesive strategy within the team
It makes goals more attainable and bite-sized
An easy-to-reference archive of goals and to-do’s.
Why Make a Social Media Calendar for your Food Business?
Be it a food truck or a fine-dining restaurant, every business needs research, planning, and strategies the same.
Everyone could use a little extra bit of time on duty empty and ready for even more creative ideas or even further-future planning while they are still in current time.
Work, especially business is always easier for the ones who habitually walk a few steps ahead of time and others.
Considering you are a food business, the contents one might generically think food businesses solely produce are images and information of their products and services.
Social Media Content Creation and Marketing are so much more than just that now in 2021.
It is about knowing your audience as if they were your roommate, not just hearing them but actually listening to them, giving them what they want product and content-wise, and building meaningful relationships with them that would kick your competitors out of their positions for your customers’ preference
How to Make a Social Media Calendar for your Food Business?
Planning requires research.
And for a food business, research is studying the audience in every aspect and angle possible.
In addition to your detailed research on your ideal demographic and target audience, a shortcut would also be to study all of your competitors’ followers on social media. Here are the following aspects to study.
Their user-generated content.
Their popular content.
Their content archives, if possible.
And last but not least, the profiles of some of their audience base.
This cannot suffice as all of your customer research, but it can surely prove to the cherry on top of all your work by sometimes providing you with just the details you need, even if they are small.
This can help you really tap into your audience’s mindset and what other competitors have already done - or not done yet - that this target audience demands to receive.
Now that you know who you are presenting and talking to, you need to know where to reach them. For that
Conduct customer surveys
Conduct analytics researches
Join Smaller discussion groups joined by your demographic and observe them.
Use the social media sites they use often.
As a small business, you would have to respect and adhere to your limited resources, your time, and your finances, which means it would be silly and ineffective to jump onto all social platforms at once.
Avoid the ones completely where you see your audience steers clear of unless you see an ulterior benefit.
Focus on where you can find them and engage with them the most and then begin with the content creation and planning Research and Determine what Content resonates with them.
The same tacky, Instagrammable pictures of aesthetically pleasing food tables in a vibey and cute atmosphere are something that would catch the eye of a younger demographic, perhaps not the middle-aged and older ones.
However, a vast menu, articles on exotic dishes, and origins are something the older generations may enjoy.
The key is to figuring out what your audience resonates with the most, and creating a ton of similar content in addition to throwing in the oddball by maybe experimenting with new different types of content, engagement forms, and niches into your social media pages.
Some ideas you might want to consider incorporating into your restaurant’s content strategy to plan on your social media calendar are;
Social media Topics such as TBT or Follow Fridays
Sharing user-generated content
Reposting or sharing other businesses’/people’s content
Repurposing old content
Recreating old content
Limited edition products and discounts
Events within the business itself to make the audience feel included like one big family
While Some of the most viral and successful content was often not planned, the reason the brands made such widely appreciated content, events, and strategies because they habitually planned, allowing for them to have the optimized space, time, and energy to create undeniably great content.
Instead of posting underappreciated content curated on a fast-approaching deadline and missing out on several time-dependent opportunities, it is best to try and calendaring even before formally putting content strategy into action.